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The musician donates twenty-five thousand pounds award winnings to grassroots music venues

Sam Fender holding Mercury Prize in the North East
Sam Fender received the prestigious award last month in the North East

The star has donated the entirety of his £25,000 award cash to the trust for venues, which works to preserve the UK's small live music spots.

He was awarded the prize on October 16 as his new release the album was chosen as the top album of the previous year.

He has chosen to give the cash to the trust, in acknowledgment of the crucial part local spots fulfilled in his beginning days.

"As an artist couldn't be pursuing this success if it wasn't for all the gigs I did around the North East, and further afield, when I was beginning," remarked Fender. "These locations are iconic, but they are in difficulty."

Beginning in 2023, more than 150 of these spaces have ceased operations – roughly one-sixth of the whole industry in the UK.

In the last year, well-known musicians such as Pulp, Coldplay, Katy Perry and Sheeran have all aided the MVT in its attempts to support the industry, by adding a minor surcharge to their ticket costs, which benefits independent venues.

He also took part, generating over £100k on his 2024 arena tour to assist numerous grassroots venues across England, Scotland, and Wales.

These funds assisted spaces that were facing potential shutdown due to challenges arising from flooding, fire incidents and bereavements, as well as permit problems, conflicts and noise complaints.

Other venues received financial assistance in improving amenities and technical equipment that positively impacted artists and fans.

"The idea that money from performances in big venues supports the independent spots, where it kicks off for artists like me, is just logical," the star has said.

Pulp members in concert
Pulp are one of the many acts who gave their honor winnings to non-profits

The musician is among several artists to contribute his award winnings to charitable organizations.

When they won the award in the mid-90s for their release their work, vocalist the singer declared that the act would give their winnings to the non-profit the charity.

In 2002, artist she shared her bounty between multiple good causes, such as the children's charity and a Sickle Cell charity.

"And I donated a thousand pounds to the center, to their classes, because I trained in gymnastics when I was a child and they required updated gear," the artist explained to outlets.

Previously, they donated their prize money to the community center that supported their act, alongside other local music groups.

Additionally 1994 winners the group contributed their prize to a multiple sclerosis charity after a friend was diagnosed the disease.

"Winning was quite enough," remarked artist the singer. "The money was the extra but we didn't need the cherry, because we had the main prize. So our winning impacted another person's life."

Recently, the Music Venues Trust revealed it had rescued a couple of grassroots venues in the South East, by bringing them into local control.

One venue in Southampton and the other in the city were bought under the Own Our Venues program, which is backed by the arts council and supporters who buy "shares" in the properties.

By

Judith Krause

A Toronto-based technology journalist with 10+ years covering digital innovation and startup ecosystems across Canada.

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